Introduce

NOVEMBER 18, 2019

LVER – La Vie en Rose is an independently founded lifestyle brand born in Melbourne, Australia, and trademark-registered in both Australia and Vietnam. With a vision for long-term, sustainable growth, LVER is dedicated to refined design and personalised living.

Established in 2019, LVER has grown into a trusted brand among customers who value elegance, quality, and emotional connection in their living spaces. Designed in Australia and carefully produced using premium materials, LVER is known for its signature vintage floral motifs, soft colour palettes, and romantic European-inspired aesthetic. From rose-patterned bedding to vintage-style table linens, each product is crafted as a work of art that brings comfort, grace, and distinction to the home.

Blending global trends with personal style, LVER speaks to a new generation of Millennials and Gen Z — individuals who seek beauty, authenticity, and self-expression in every corner of their space. LVER is the go-to destination for those who want to transform their home into an inspiring and elegant sanctuary.

1. Product Lines

Boho-Inspired Collection

• Handwoven Tribal Cushions: Crafted from cactus silk, each cushion is a blend of natural texture and artisanal craftsmanship, evoking a sense of freedom and rustic charm.

• Handloom Throws: Made from 100% cotton, every piece is a refined, handwoven creation that brings warmth and coziness to your space.

• Kantha Quilts from India: Featuring hand-stitched detailing on block-printed cotton made with traditional wooden stamps, these quilts embody timeless beauty and artisanal elegance.

Classic Vintage Farmhouse Collection – The Rose Collection

Charming and graceful, La Vie en Rose’s Rose Collection is where timeless vintage style meets everyday durability. Designed seasonally and inspired by global trends, each piece adds a romantic, lived-in feel to your home.

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2. Product Highlights

Exclusivity

Every piece in the La Vie en Rose collection is an exclusive design — the result of thoughtful creativity and fine detailing you won’t find anywhere else.

Natural & Sustainable Materials

We prioritize sustainability and comfort. Over 80–90% of our products use premium 100% cotton sateen — soft, breathable, and eco-friendly. Our packaging is made from recycled paper and cardboard to reduce plastic waste, reflecting our commitment to a more sustainable lifestyle.

3. From Cultural Heritage to Handcrafted Excellence

Each LVER creation is a dialogue between cultural heritage and traditional craftsmanship. From cactus silk cushions woven by artisans in the Sahara desert to rustic 100% cotton throws inspired by Moroccan mystique — every item carries a sense of origin and story.

We also bring in unique quilts from India, where skilled artisans use hand-carved wooden blocks to print intricate patterns and layer rich pigments with precision.

The Rose Collection by LVER is meticulously designed in Australia and produced in partnership with a trusted Australian supplier, with high-quality craftsmanship completed in Shanghai. This ensures every piece meets premium standards for long-term satisfaction and exceptional quality.

At La Vie en Rose, we offer more than just premium bedding and table linens — we deliver a lifestyle of elegance, mindful comfort, and self-expression. Every piece tells a story, stirs emotion, and is crafted to help you build a home that feels uniquely yours.

Let La Vie en Rose be the signature touch that transforms your living space into a beautiful reflection of you.

"The fine art of lasting comfort."